“It’s 1905. A German artist by the name of Lucian Bernhard, reacting to the visual excess of Art Nouveau, begins stripping out the unnecessary in favor of the essential. Others slowly follow in his path, and a new minimalist sensibility to design is born. Coined Sachplakat (object poster), posters designed in this vein often exerted a beautiful clarity lost to advertisements concerned primarily with the ornate. They had no unifying style, but their strength, lying in their ability to communicate both simply and directly, left its mark on over a century of poster design.
And now, years later, we’re surrounded by their descendants.”
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